.conversion-hero { position: relative; isolation: isolate; overflow: hidden; padding-top: clamp(74px, 8vw, 128px); padding-bottom: clamp(55px, 6vw, 90px); }
.conversion-hero .wrap { position: relative; z-index: 1; }
.conversion-hero h1 { max-width: 1050px; font-size: clamp(57px, 8.7vw, 133px); line-height: 1.02; letter-spacing: -.03em; }
.conversion-hero h1 > span { color: var(--red); }
.conversion-hero-bottom { display: flex; align-items: flex-end; justify-content: space-between; gap: 40px; margin-top: 40px; }
.conversion-hero-bottom .copy { max-width: 500px; font-size: 18px; }
.conversion-hero-bottom .text-link { white-space: nowrap; flex-shrink: 0; }
.conversion-field { position: absolute; width: 710px; height: 710px; right: -290px; top: -40px; pointer-events: none; transform: rotate(-24deg); }
.conversion-field span { display: block; position: absolute; inset: 0; border: 1px solid rgba(239,61,50,.25); border-radius: 50%; }
.conversion-field span:nth-child(2) { inset: 85px; }
.conversion-field span:nth-child(3) { inset: 170px; }
.conversion-field::after { content: ''; position: absolute; left: 90px; top: 135px; width: 10px; height: 10px; background: var(--red); border-radius: 50%; box-shadow: 0 0 45px 10px rgba(239,61,50,.15); }
.direction-intro { display: grid; grid-template-columns: 1.3fr .8fr; align-items: end; gap: 70px; }
.direction-intro .section-title { font-size: clamp(48px, 5.5vw, 84px); }
.direction-intro > .copy { max-width: 380px; padding-bottom: 6px; }
.direction-paths { display: flex; border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); margin-top: 52px; }
.direction-paths a { position: relative; flex: 1; padding: 30px 28px 68px; transition: background 180ms ease; }
.direction-paths a:first-child { padding-left: 0; }
.direction-paths a + a { border-left: 1px solid var(--line); }
.direction-paths a > span:first-child, .conversation-steps article > span { display: block; font-size: 13px; letter-spacing: .1em; text-transform: uppercase; color: var(--red-dark); font-weight: 600; }
.direction-paths h3 { font-size: clamp(23px, 2.6vw, 36px); line-height: 1.22; letter-spacing: -.045em; margin-top: 17px; }
.direction-paths p { color: var(--muted); font-size: 16px; line-height: 1.7; margin-top: 15px; max-width: 275px; }
.direction-paths .arrow { position: absolute; bottom: 28px; right: 30px; transition: transform 180ms ease; }
.direction-paths a:hover { background: #ece7df; }
.direction-paths a:hover .arrow { transform: translate(3px,-3px); }
.direction-section + .section { padding-top: 0; }
.conversion-proof figure { margin: 32px 0; max-width: 1000px; }
.conversion-proof blockquote { margin: 0; font-size: clamp(28px, 4.5vw, 65px); font-weight: 500; line-height: 1.27; letter-spacing: -.045em; }
.conversion-proof figcaption { margin-top: 33px; display: flex; flex-direction: column; gap: 4px; }
.conversion-proof figcaption strong { font-size: 17px; }
.conversion-proof figcaption span { color: #c0bdb7; font-size: 13px; }
.conversion-proof-bottom { display: flex; justify-content: space-between; align-items: center; gap: 25px; border-top: 1px solid var(--dark-line); padding-top: 24px; }
.conversion-proof-bottom > p { color: #c0bdb7; font-size: 13px; }
.conversation-section .direction-intro { align-items: center; }
.conversation-section .direction-intro .copy { margin-top: 22px; }
.conversation-steps { display: flex; gap: 50px; margin-top: 55px; padding-top: 32px; border-top: 1px solid var(--line); }
.conversation-steps article { flex: 1; }
.conversation-steps h3 { font-size: 22px; font-weight: 500; letter-spacing: -.03em; margin-top: 16px; line-height: 1.3; }
.conversation-steps p { color: var(--muted); font-size: 16px; margin-top: 13px; line-height: 1.75; }
.conversation-action { display: flex; align-items: center; gap: 25px; margin-top: 42px; }
.conversation-action > p { font-size: 13px; color: var(--muted); line-height: 1.6; }
.contact-hero h1 { font-size: clamp(53px, 8.1vw, 123px); }
.contact-hero-note { font-size: 14px; line-height: 1.7; color: #c0bdb7; text-align: right; }
.conversion-page .contact-card { position: relative; transition: border-color 180ms ease; }
.conversion-page .contact-card:hover { border-color: var(--red-dark); }
.conversion-page .contact-card h2 { letter-spacing: -.045em; }
.conversion-page .contact-note { max-width: 850px; }
@media (max-width: 1000px) {
  .direction-intro { gap: 45px; }
  .direction-paths a { padding: 26px 20px 65px; }
  .conversation-steps { gap: 30px; }
}
@media (max-width: 780px) {
  .conversion-hero-bottom { align-items: flex-start; flex-direction: column; gap: 27px; }
  .conversion-hero h1 { font-size: clamp(50px, 10.2vw, 85px); }
  .direction-intro { grid-template-columns: 1fr; gap: 25px; }
  .direction-intro > .copy { max-width: 520px; }
  .direction-paths { flex-direction: column; margin-top: 35px; }
  .direction-paths a, .direction-paths a:first-child { padding: 27px 55px 27px 0; }
  .direction-paths a + a { border-left: 0; border-top: 1px solid var(--line); }
  .direction-paths h3 { font-size: 30px; }
  .direction-paths p { max-width: 470px; }
  .direction-paths .arrow { right: 5px; top: 31px; bottom: auto; }
  .conversation-steps { flex-direction: column; gap: 28px; margin-top: 38px; }
  .conversation-steps article + article { padding-top: 25px; border-top: 1px solid var(--line); }
  .conversation-action { flex-direction: column; align-items: flex-start; gap: 16px; }
  .conversion-proof-bottom { flex-direction: column; align-items: flex-start; }
  .contact-hero-note { text-align: left; }
}
@media (max-width: 480px) {
  .conversion-hero { padding-top: 57px; }
  .conversion-hero h1 { font-size: clamp(45px, 11.6vw, 56px); }
  .contact-hero h1 { font-size: clamp(39px, 10.7vw, 51px); }
  .conversion-hero-bottom .copy { font-size: 17px; }
  .direction-intro .section-title { font-size: 46px; }
  .conversion-proof blockquote { font-size: 29px; }
  .conversation-action .button { gap: 16px; padding-left: 17px; padding-right: 17px; }
}
@media (prefers-reduced-motion: reduce) {
  .direction-paths a, .direction-paths .arrow, .conversion-page .contact-card { transition: none; }
}

@media (max-width: 780px) {
  .conversion-page .service-detail > div:last-child { grid-column: 2; }
}
.client-stories-page .proof-explorer { display: block; }
.client-stories-page .proof-spotlight { max-width: 980px; }
.client-stories-page .proof-story + .proof-story { margin-top: 48px; padding-top: 42px; border-top: 1px solid #c9c1b5; }
.client-stories-page .proof-story { scroll-margin-top: 115px; }